Orchestrating a Viral Beauty Brand Launch.
ShowGrow orchestrated a multi-platform launch strategy that sold out the brand's initial inventory in less than 72 hours.
A Crowded Market Made It Hard For This New Brand To Be Noticed.
Launching in beauty is difficult due to the number of established brands. The brand needed a way to grab attention and build trust immediately without a massive startup budget.
We Used Micro-Influencers To Create A Viral Launch Day Campaign.
We coordinated 50 micro-influencers to post unboxing videos simultaneously on launch. This transparency allowed customers to feel like a real part of the brand success story now.
73M+
Reel Views
245%+
Engagment
315%+
growth
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